When the corporate image takes over the design
Companies take special care of their corporate image through the interior designs of their offices. This logical concern for safeguarding the image of the company is often carried out from different positions or aesthetic perspectives. There are companies that, due to the very nature of their activity (legal, juridical, financial, governmental, etc.) prefer to give a image of seriousness, respect or moderation that they transmit in the aesthetics of their offices. Sober colours, timeless furniture, high-quality materials, impeccable execution or discreet elegance may be some of its hallmarks.
On the opposite side, there are those companies that are committed to a full integration of your product, logo or corporate image in the interior design project. It is certainly a riskier bet and, why not say it, more fun. We present some examples where the corporate identity is more than present –we could say that it invades– the interior design project.
Boston Celtics offices
We enter the central offices of the Boston Celtics Basketball Team, Designed by Genesler. Only the access to the building is a declaration of intent: through a long corridor paved with the wooden parquet from the famous Celtics field, a tunnel illuminates in green (the team's corporate color) the banners of the seasons in which they have been crowned NBA champions. There's nothing like converting trophies in decorative elements to enhance the brand image that, by the way, is nothing new.
A net surrounds the staircase, through which you can see the numbers of the Tshirts of retired players. Inspired by the culture of the streetball as in stadium elements, A dynamic cafeteria and a flexible space have been created to have lunch, celebrate internal events or invite the community to the headquarters, with the ground marked out as a court.
Passion, community and unity are values of the Celtics' organizational success. Consequently, this new environment makes all the staff feel connected and inspired, while providing meeting spaces for celebrations and events.
Heineken offices in Vietnam
Heineken's offices in Ho Chi Minh, Vietnam, are inspired by the passion of the company for its product. Hence, the study of ADP Architects raise a sustainable concept based on the motto everfresh for the brand's new work space, including its work model, with a young and dynamic look and recycled materials.
In these cases, the logo and corporate colors have an emotional effect and are seen as banners, flags or shields of the community that works in the company. There is a "business" spirit that invades the space and that makes those who bear these signs or are part of them feel especially proud.
Heineken employees play a hybrid work with technology that helps the work system to be fluid even at home or in the office. The new office also reflects the company's passion for brewing great beers for over 150 years by presenting all the internationally renowned brands and local products in all the rooms of the office, from the entrance to the multi-station or meeting area. To cultivate a unique experience within the office, a bar where employees and visitors can enjoy Heineken's “always fresh” product.
The references historical to the brand (start, dates, milestones, awards, etc.) become a symbology, as we pointed out above, which is used as decorative element charged with an especially powerful brand ideological connotation.
Coca-Cola headquarters in Türkiye
Coca-Cola Perhaps it is the company, par excellence, that has developed the most and best brand identity strategy: its logo has hardly changed in 130 years, the bottles have subtly modified the original shape and, of course, no one knows the exact formula of Coca Cola, which makes it inimitable. We can perceive this in all its Offices, where not only the logo and the corporate red color is omnipresent, but also its bottles, badges, old posters, glasses, cups, etc.
The offices of Coca-Cola in Türkiye, Designed by Yalın Tan + Partners, they have a total area of 1.150 m2, including reception and cafeteria, work area, seating area, roof terrace, meeting and play spaces. The ground floor is occupied by the spaces of reception and cafeteria. Here, the brand identity is integrated into the interior design in various ways, such as the radial wall clad with custom-made ceramic tiles, each molded in the shape of the iconic Coca-Cola bottle, and the corporate colors red and white.
From the reception area and showcase, the guests and employees go to the workplaces and the coffee shop through two corridors with turnstiles. To make the user journey more exciting, the walls and ceilings of the corridors are covered with screens, which create a sensation of total immersion.
For the design of the coffee shop the Downtown Canteen concept was chosen. Neutral tones of gray and white, oak veneered surfaces, along with anthracite accents and splashes of color corporate red of the brand, create a welcoming and people-oriented space, with various seats, where employees and guests can eat, socialize and hold informal meetings. A wall of curved mirrors with dozens of coca cola bottles and built-in lights is the main design element of this space.
