The Adobe offices in London, created by Gensler, integrate elements of the corporate image within the project, organically and with great visual impact. It is a space that combines the key qualities of the brand and its creative nature inherent.

Tech giant Adobe

Adobe System Incorporated was born in 1982 in California, like so many companies software technology. His first creation was Acrobat for the PDF format, widely used today. Little by little they were incorporating other supports for editing texts, images, videos, web pages, etc., such as InDesign, Illustrator, Photoshop, Dreamsweaver, Freehand, Flash Player, etc They have dozens of editing programs present around the world. Hence, they have headquarters in several countries and a development campus in Utah. Today it is one of the most powerful technology companies in the world.

Project philosophy

Located in three plants office building complete White Collar Factory at Old Street Yard, the project is integrated into the technology hub of East London. The design is focused on workers meeting intentionally or for free, that generates interactions between different groups of users, while maintaining a strong brand experience. A transformative workspace 13.700 m2, that encourages collaboration, agile work and learning, offering an environment steeped in the nature creative Company.

"hot" jobs

Two complete floors house exclusively Work spaces, with groups of hot desk fixed and agile, which allow staff to choose their ideal workspace. This new London space is the first Adobe office to use digital floor plans to identify free spaces, through sensors located under each table, which transmit the information to the digital planes, located at the entry points. In the interior design project there are constant nods to the company's applications, such as the mobile panels in this image, decorated with different Photoshop backgrounds.

Flexible and creative spaces

An important part of design is the creation of creative “third spaces”: a series of interactive social spaces with lounge seating and booths, situated around kitchen areas to promote chance meetings in social spaces and thus encourage conversation and collaboration between different groups.

Meeting and work areas

In addition, there were numerous meeting rooms on each floor, which can be reserved through systems operated by iPad. In all plants there living rooms dedicated to both silent work and meetings.

Customer Experience Center

On the top floor is the Adobe Customer Experience Center, where the company can show its new products to customers and visitors. This space can also be used for events, with a retractable wall and partitions skyfold (which fold up towards the ceiling) in meeting rooms. The Customer Experience Center is equipped with cutting edge technology, including large-scale screens to showcase the latest Adobe software and an interactive mosaic wall of Adobe screens. Behance, a free online platform from Adobe for displaying and discovering creative work or portfolios. This forms a network of people, universities, creative agencies and companies, the first social network for creatives.

The staircase, vertex of the floors

An interconnected staircase links the floors, creating both a physical connection and a work space and a meeting platform which extends to create a social hub. Located at the heart of the space, the design of the staircase has been inspired by angles, layering and the play of light and shadow. the ladder leads perforations that reflect the cuts of the architectural façade, and wraps the area in a perforated mesh, with cubes of light on wire that imitate the falling pixels and spread through the void.

Relaxation and play areas

Incorporation game rooms with table tennis and video games, as well as relaxation spaces and a maternity room demonstrate Adobe's great interest in the well-being of its employees, also present in the vision of Gensler in all your office projects.

The kitchens Common spaces on each floor create more social spaces, as do the seating areas, which emphasize materials, patterns and color to create a striking and playful tool-inspired scheme Creative Suite most emblematic of the company. The overall design was inspired by a basic palette of classic and contemporary materials that reflect the industrial nature of the base building, punctuated by the most colorful and eye-catching Adobe brand, with which all creatives are familiar.

Photos: Mark Cocksedge