At the report prepared by Limobel Inwo, The concept of “hotelization” of offices, a phenomenon that was born as a consequence of the need to convert work spaces into meeting places that encourage the construction of professional and personal relationships.
In this post we want to go deeper into this concept that comes from the English “hospitality”, which seeks to build employee loyalty and at the same time attract new talent, promoting an environment that prioritizes well-being, comfort and social interaction.
In a circular shape, the hotels are inspired by the residential area to convert impersonal spaces into authentic ones. “homes”, where the user feels comfortable in a familiar environment. Hence the increasingly evident transversality that we find among the residential projects, hotels and offices. Boundaries are blurred to create ambivalent office spaces that could easily belong to a home or a hotel with luxury services.
Hotel or office?
It has been proven that work spaces that have characteristics typical of a hotel or a house They are a very positive asset for their workers who, ultimately, make the company more profitable and productive.
The focus is also on creating environments that reflect corporate culture in a way that generates a sense of community among us we employ. Workspaces become places where the company's identity is lived and breathed through every detail, from shared work areas to relaxation rooms that invite informal interaction and strengthen ties between colleagues.
Customize spaces
Incorporate in certain areas Decorative elements that do not refer to the company, but rather emphasize the taste of the workers, is a strategy that brings the user closer to family home environments and, therefore, decontextualizes the office space.
In this way, the employee can even to collaborate in decoration, contributing ideas or objects to these community spaces to make them more their own. Integrate employees in decision making about the space design It is a way to offer solutions truly adapted to your needs and expectations.
Living rooms like at home
Strategies workhospitality They are reflected in flexible common areas, living rooms that invite relaxation and informal exchange, as well as premium services that improve the daily experience of employees.
Common areas tend to be designed with the comfort and detail of a home or hotel. It is no longer just about functionally furnishing the space. It is essential that you transmit closeness and familiarity, while providing a high level of design. The choice of designer furniture, whether contemporary or with classic pieces from the 20th century, is an explicit statement of intentionality on the part of the company: “we are design and we use design.”
I want that kitchen
In modern work environments, it is surprising how a piece as domestic as the more acquires vital relevance in the overall concept of the project. In recent decades, we have witnessed the total conversion of the kitchen, which has been climbing positions from the back of the house to reach the main area, displacing the dining room and sharing space with the living room.
Now no one doubts that the kitchen is the social and vital heart of the house, and this same feeling has been transferred to the offices, providing these spaces not only with furniture of excellent quality and quality, but with a privileged position that brings together workers around a communal event, such as food.
Flexible spaces
This trend results in the creation of office buildings that transcend basic functionality to include versatile spaces that encourage interaction and well-being. This involves the design of common areas spacious and flexible that can be reconfigured for different uses, from corporate events to collaborative work sessions or rest areas.
inspiring environments
Emotional design plays a vital role in creating environments with soul that transmit sensitivity and emotions. Incorporate original and impactful elements, through, design pieces, works of art or decorative murals, It generates a positive reaction in the user and the conviction of finding themselves in a unique place in the world. So appeal to the feelings of uniqueness and exclusivity What the company wants to transmit to its community of workers.
And always, biophilia
The inclusion of natural elements, such as vertical gardens or interior patios, and maximizing the daylight They become key aspects to promote a friendly and stimulating work environment.
Hence the growing need to incorporate areas dedicated to well-being and relaxation, in the style of spa areas in hotels, to promote the mental and physical health of employees.
All the previous points are some keys that lead to the hotelization y domestication of work spaces, which distances them from the traditional office conception, to provide them with new qualities and characteristics that make them more attractive to the user. Because, at the end of the day, it's simply that: attract talents and retain workers.
